2017 was a year of great achievement for Stony Plain in terms of successful green initiatives and reducing the Town’s overall environmental impact.
Stony Plain successfully diverted 58% of its waste away from the landfill in 2017. This is a 5% increase from 53% in 2016, and is in line with the trend of over 50% diversion the Town has seen over the past six years.
“Although we didn’t quite meet our goal of 60% diversion for 2017, it was Stony Plain’s second most successful year for overall waste diversion,” says Miles Dibble, Sustainability Planner for the Town of Stony Plain. “Over the last 10 years, with the help of residents, the Town has diverted over 30,000 tons of waste from the landfill.”
Corporate Communications Officer Stephanie Barsby Boisvert says, “The Town of Stony Plain embarked on a year-round campaign called ‘Don’t Just Trash It!’. This waste education initiative was all encompassing. Not only did we run ads on the local radio station and in the newspaper, we also took it into the schools. Our youngest residents are our greatest ambassadors in educating the rest of us on how to sort out waste properly.”
Other “Don’t Just Trash It!” communication included the Household Waste Collection Schedule Magnet, the Treasure Hunt & Large Item Pickup, Christmas tree chipping, and the My Waste App. The Town’s Tri-Municipal Expo booth was also completely dedicated to the campaign.
The Town saw a significant increase in the use of the My Waste App in 2017. The number of unique users rose from 1,644 to 3,143—a jump of 91%. The rate of interactions with the app and website also increased from 22,715 to 28,174.
“I’d like to thank the public for taking their commitment to the environment so seriously, and our local schools for allowing representatives from the Town to teach our little ambassadors how to recycle and compost,” says Mayor William Choy.
“The residents of Stony Plain should be tremendously proud of the work they’ve done over the past year, which has greatly contributed to this positive success story. We will continue to improve as a community if we keep working together to do our part.”
Barsby Boisvert says, “The Town’s Communication team will continue with its ‘Don’t Just Trash It!’ awareness campaign through 2018 in hopes of reaching its goal of a 60% diversion rate for this year.”
For more information, contact:
Stephanie Barsby Boisvert
Corporate Communications Officer
Town of Stony Plain