Stony's Sector Spotlight: Stony Tackle Shack

A Prime Location

Strategically located near major routes like the Yellowhead Highway and Highway 16A, Stony Plain offers seamless access to some of Alberta’s premier fishing spots. "Stony Plain’s central location makes it ideal for anglers heading to the lakes and rivers we all love," says Dave. "It’s perfect for drawing in both local customers and those traveling to destinations like Edson or Slave Lake." Their shop has become a must-visit for fishing enthusiasts, offering easy access to Alberta’s renowned fishing spots.

Building Strong Connections 

Community engagement is at the heart of Stony Tackle Shack’s mission. "Giving back has always been important to us," says Tess. "Whether it’s supporting local fishing derbies or donating to events like Augtoberfest, we want to do our part to make this community thrive." Through partnerships with organizations like the Alberta Hunter Education Instructors Association and Alberta Fish and Wildlife, Dave and Tess have solidified their role as key contributors to Stony Plain’s outdoor culture.

A Welcoming Experience 

"Our goal has always been to make fishing accessible for everyone," says Tess. "We often help seniors set up their rods, and we never charge for it—it’s about enabling people to enjoy the sport, no matter their experience level." Customers frequently praise the shop’s unique selection tailored to Alberta’s waterbodies and appreciate the convenience of finding quality gear locally. "We’ve had so many people thank us for saving them a trip to Edmonton," Dave adds. "It’s a great feeling to know we’re filling a gap in the community."

Overcoming Challenges and Growing Strategically 

Starting a small business is no easy feat, but Dave and Tess have tackled challenges with determination. "Leaving secure jobs was scary," says Dave, "but we believed in our vision and had incredible support from local lenders and community groups." Through smart digital marketing and partnerships with trusted Canadian suppliers, Stony Tackle Shack has weathered seasonal fluctuations while building a loyal customer base.

Sustainability and Inclusivity 

Sustainability and inclusivity are at the core of Stony Tackle Shack’s values. "Fishing connects us with nature, so we want to do our part to protect it," says Tess. The shop reduces waste by using recyclable paper bags, minimizing packaging, and consolidating supplier orders. "We’re also proud to be an LGBTQ2S+ and disability-friendly space," Tess adds. "Fishing should be for everyone, and we want people to feel welcome here."

Hooking the Future

With plans to expand into a larger location in the next few years, Stony Tackle Shack aims to offer a broader range of products, including hunting, camping, and outdoor recreation gear. "This area has never had a fully dedicated outdoor sports shop, and we want to fill that void," says Dave. Their vision aligns perfectly with Stony Plain’s supportive environment and ideal location, ensuring that Stony Tackle Shack remains a trusted resource for Alberta’s anglers.